Privacy policy

Last updated: July 1, 2026

This Privacy Policy describes how ATRAKT (the “Site”, “we”, “us”, or
“our”) collects, uses, and discloses your personal information when you
visit, use our services, or make a purchase from atrakt.com (the “Site”)
or otherwise communicate with us regarding the Site (collectively, the
“Services”). For purposes of this Privacy Policy, “you” and “your” means
you as the user of the Services, whether you are a customer, website
visitor, or another individual whose information we have collected
pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of
the Services, you agree to the collection, use, and disclosure of your
information as described in this Privacy Policy. If you do not agree to
this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to
reflect changes to our practices or for other operational, legal, or
regulatory reasons. We will post the revised Privacy Policy on the Site,
update the “Last updated” date and take any other steps required by
applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12
months personal information about you from a variety of sources, as set
out below. The information that we collect and use varies depending on
how you interact with us.

In addition to the specific uses set out below, we may use information
we collect about you to communicate with you, provide or improve or
improve the Services, comply with any applicable legal obligations,
enforce any applicable terms of service, and to protect or defend the
Services, our rights, and the rights of our users or others.

ATRAKT operates the online store through the domain atrakt.com. ATRAKT
may be referred to as “ATRAKT” in promotional or informational
materials, and this Privacy Policy applies to interactions associated
with both the ATRAKT name and the atrakt.com domain.

 

What Personal Information We Collect

The types of personal information we obtain about you depends on how you
interact with our Site and use our Services. When we use the term
“personal information”, we are referring to information that identifies,
relates to, describes or can be associated with you. The following
sections describe the categories and specific types of personal
information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may
include:

Contact details including your name, address, phone number, and email.

Order information including your name, billing address, shipping
address, payment confirmation, email address, and phone number.

Account information including your username, password, security
questions and other information used for account security purposes.

Customer support information including the information you choose to
include in communications with us, for example, when sending a message
through the Services.

Some features of the Services may require you to directly provide us
with certain information about yourself. You may elect not to provide
this information, but doing so may prevent you from using or accessing
these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your
interaction with the Services (“Usage Data”). To do this, we may use
cookies, pixels and similar technologies (“Cookies”). Usage Data may
include information about how you access and use our Site and your
account, including device information, browser information, information
about your network connection, your IP address and other information
regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties,
including from vendors and service providers who may collect information
on our behalf, such as:

Companies who support our Site and Services, such as Shopify.

Our payment processors, who collect payment information (e.g., bank
account, credit or debit card information, billing address) to process
your payment in order to fulfill your orders and provide you with
products or services you have requested, in order to perform our
contract with you.

When you visit our Site, open or click on emails we send you, or
interact with our Services or advertisements, we, or third parties we
work with, may automatically collect certain information using online
tracking technologies such as pixels, web beacons, software developer
kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in
accordance with this Privacy Policy. Also see the section below, Third
Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to
provide you with the Services in order to perform our contract with you,
including to process your payments, fulfill your orders, to send
notifications to you related to your account, purchases, returns,
exchanges or other transactions, to create, maintain and otherwise
manage your account, to arrange for shipping, facilitate any returns and
exchanges and other features and functionalities related to your
account. We may also enhance your shopping experience by enabling
Shopify to match your account with other Shopify services that you may
choose to use. In this case, Shopify will process your information as
set forth in its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising. We may use your personal information for
marketing and promotional purposes, such as to send marketing,
advertising and promotional communications by email, text message or
postal mail, and to show you advertisements for products or services.
This may include using your personal information to better tailor the
Services and advertising on our Site and other websites.

Security and Fraud Prevention. We use your personal information to
detect, investigate or take action regarding possible fraudulent,
illegal or malicious activity. If you choose to use the Services and
register an account, you are responsible for keeping your account
credentials safe. We highly recommend that you do not share your
username, password, or other access details with anyone else. If you
believe your account has been compromised, please contact us
immediately..

Communicating with You and Service Improvement. We use your personal
information to provide you with customer support and improve our
Services. This is in our legitimate interests in order to be responsive
to you, to provide effective services to you, and to maintain our
business relationship with you

Cookies

Like many websites, we use Cookies on our Site. For specific information
about the Cookies that we use related to powering our store with
Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to
power and improve our Site and our Services (including to remember your
actions and preferences), to run analytics and better understand user
interaction with the Services (in our legitimate interests to
administer, improve and optimize the Services). We may also permit third
parties and services providers to use Cookies on our Site to better
tailor the services, products and advertising on our Site and other
websites.

Most browsers automatically accept Cookies by default, but you can
choose to set your browser to remove or reject Cookies through your
browser controls. Please keep in mind that removing or blocking Cookies
can negatively impact your user experience and may cause some of the
Services, including certain features and general functionality, to work
incorrectly or no longer be available. Additionally, blocking Cookies
may not completely prevent how we share information with third parties
such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal,
which enables you to opt-out of certain uses or disclosures of your
information. If you notify us of your preference through GPC, we will
treat such signal as a valid request to opt out of sharing / targeted
advertising for the associated browser or device, and, if we are able to
associate the device sending the signal to a Shopify account, we will
apply the opt out request to the account as well. To learn more about
Global Privacy Control, you can visit https://globalprivacycontrol.org/.
Other than the Global Privacy Control, we do not recognize other “Do Not
Track” signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to
third parties for contract fulfillment purposes, legitimate purposes and
other reasons subject to this Privacy Policy. Such circumstances may
include:

With vendors or other third parties who perform services on our behalf
(e.g., IT management, payment processing, data analytics, customer
support, cloud storage, fulfillment and shipping).

With business and marketing partners to provide services and advertise
to you. Our business and marketing partners will use your information in
accordance with their own privacy notices.

When you direct, request us or otherwise consent to our disclosure of
certain information to third parties, such as to ship you products or
through your use of social media widgets or login integrations, with
your consent.

With our affiliates or otherwise within our corporate group, in our
legitimate interests to run a successful business.

In connection with a business transaction such as a merger or
bankruptcy, to comply with any applicable legal obligations (including
to respond to subpoenas, search warrants and similar requests), to
enforce any applicable terms of service, and to protect or defend the
Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of
personal information and sensitive personal information about users for
the purposes set out above in “How we Collect and Use your Personal
Information” and “How we Disclose Personal Information”:

Category

Categories of Recipients

Identifiers such as basic contact details and certain order and account
information

Personal information categories listed in the California Customer
Records statute such as basic contact details and certain order and
account information

Commercial information such as order information, shopping information
and customer support information

Internet or other similar network activity, such as Usage Data

Geolocation data such as locations determined by an IP address or other
technical measures

Vendors and third parties who perform services on our behalf (such as
Internet service providers, payment processors, fulfillment partners,
customer support partners and data analytics providers)

Business and marketing partners

Affiliates

We do not use or disclose sensitive personal information without your
consent or for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable
law) personal information over the preceding 12 months for the purpose
of engaging in advertising and marketing activities, as follows.

Category of Personal Information

Categories of Recipients

Identifiers such as name, e-mail address and phone number

Business and marketing partners

Commercial information such as records of products or services purchased

Business and marketing partners

Usage Data

Business and marketing partners

 

All the above categories exclude text messaging originator opt-in data
and consent; this information will not be shared with any third parties,
excluding aggregators and providers of the Text Messaging services.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms
operated by third parties. If you follow links to sites not affiliated
or controlled by us, you should review their privacy and security
policies and other terms and conditions. We do not guarantee and are not
responsible for the privacy or security of such sites, including the
accuracy, completeness, or reliability of information found on these
sites. Information you provide on public or semi-public venues,
including information you share on third-party social networking
platforms may also be viewable by other users of the Services and/or
users of those third-party platforms without limitation as to its use by
us or by a third party. Our inclusion of such links does not, by itself,
imply any endorsement of the content on such platforms or of their
owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not
knowingly collect any personal information about children. If you are
the parent or guardian of a child who has provided us with their
personal information, you may contact us using the contact details set
out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual
knowledge that we “share” or “sell” (as those terms are defined in
applicable law) personal information of individuals under 16 years of
age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable,
and we cannot guarantee “perfect security.” In addition, any information
you send to us may not be secure while in transit. We recommend that you
do not use insecure channels to communicate sensitive or confidential
information to us.

How long we retain your personal information depends on different
factors, such as whether we need the information to maintain your
account, to provide the Services, comply with legal obligations, resolve
disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights
listed below in relation to your personal information. However, these
rights are not absolute, may apply only in certain circumstances and, in
certain cases, we may decline your request as permitted by law.

Right to Access / Know: You may have a right to request access to
personal information that we hold about you, including details relating
to the ways in which we use and share your information.

Right to Delete: You may have a right to request that we delete personal
information we maintain about you.

Right to Correct: You may have a right to request that we correct
inaccurate personal information we maintain about you.

Right of Portability: You may have a right to receive a copy of the
personal information we hold about you and to request that we transfer
it to a third party, in certain circumstances and with certain
exceptions.

Restriction of Processing: You may have the right to ask us to stop or
restrict our processing of personal information.

Withdrawal of Consent: Where we rely on consent to process your personal
information, you may have the right to withdraw this consent.

Appeal: You may have a right to appeal our decision if we decline to
process your request. You can do so by replying directly to our denial.

Managing Communication Preferences: We may send you promotional emails,
and you may opt out of receiving these at any time by using the
unsubscribe option displayed in our emails to you. If you opt out, we
may still send you non-promotional emails, such as those about your
account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by
contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights.
We may need to collect information from you to verify your identity,
such as your email address or account information, before providing a
substantive response to the request. In accordance with applicable laws,
you may designate an authorized agent to make requests on your behalf to
exercise your rights. Before accepting such a request from an agent, we
will require that the agent provide proof you have authorized them to
act on your behalf, and we may need you to verify your identity directly
with us. We will respond to your request in a timely manner as required
under applicable law.

Complaints

If you have complaints about how we process your personal information,
please contact us using the contact details provided below. If you are
not satisfied with our response to your complaint, depending on where
you live you may have the right to appeal our decision by contacting us
using the contact details set out below, or lodge your complaint with
your local data protection authority.

International Users

Please note that we may transfer, store and process your personal
information outside the country you live in. Your personal information
is also processed by staff and third party service providers and
partners in these countries.

If we transfer your personal information out of Europe, we will rely on
recognized transfer mechanisms like the European Commission’s Standard
Contractual Clauses, or any equivalent contracts issued by the relevant
competent authority of the UK, as relevant, unless the data transfer is
to a country that has been determined to provide an adequate level of
protection.

Contact

Should you have any questions about our privacy practices or this
Privacy Policy, or if you would like to exercise any of the rights
available to you, please call or email us at support@atrakt.com or
contact us at 3390 Robertson Pl, CA 90034.